CASE STUDY 2
VIEW2 MAGAZINE
TREND & FORECASTING | CREATIVE DIRECTION | EDITORIAL DIRECTION | COPYWRITING, EDITING & PROOFREADING
ABOUT THE MAGAZINE
From its launch in mid 2006 until March 2017 Laura was the Editor and Alex, the Creative Director, of View2 magazine (the 'denim - casual - sport' member of the View Publications family). Leading a wide selection of extremely talented contributing editors from around the globe, we were responsible for the set-up, editorial content and creative direction of 22 issues of this 200+ page biannual trend and forecasting bible.
EXAMPLE CONTENTS
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CONTENTS
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CONTENTS
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EDITOR'S LETTER
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CITY REPORT
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STREET FASHION
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EXPRESS FASHION
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HOT ITEMS
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FABRIC NEWS
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FABRIC DIRECTION
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FABRIC DIRECTION
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FABRIC DIRECTION
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FABRIC DIRECTION
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WOMEN'S KEY ITEMS
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MEN'S KEY ITEMS
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MEN'S DESIGNER TRENDS
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MEN'S DESIGNER TRENDS
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TRADE SHOW REPORT
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DENIM TRENDS
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DENIM TRENDS
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FEATURE LAYOUT
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DESIGN DETAILS
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DESIGN DETAILS
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PLANNING ISSUE 4!
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OLD SKOOL PROOFING!