CASE STUDY 4

 

MAGN-HUS

COLLABORATIVE BRAND CONCEPT | BRAND ID | PRODUCT DESIGN | TRIM DESIGN | DEVELOPMENT

ABOUT THE BRAND

Magn-hús, meaning house of strength, was a conceptual collaborative project between Marc Bertens, Pierre Darnton (both ex G-Star) and 2SOM studio. The idea behind the brand was to create a tight collection of essential items to fit into any discerning denim lover’s wardrobe and bridge the gap between denim and sportswear. The concept, to explore the impact of when sports and denim merge by focussing on a pared back aesthetic and technical touch. Each item was cut to fit and formed to function.

 

THE CONCEPT