ELLESSE

Challenged to generate and create a new approach to both Ellesse’s famous tennis and ski and Italian heritage and translate it into two contemporary design directions:  SPORT CHIC and HERITAGE. 

2SOM studio worked directly with the South East Asia licensing team in Hong Kong and were responsible for the creation of concept, colour and fabric directions, as well as design and technical specifications for both the men’s and women’s collections.

 

MAGN-HUS

Magn-hús, meaning house of strength, was a collaborative project between Marc Bertens, Pierre Darnton (both ex G-Star) and 2SOM studio. 

The idea behind Magn-hús, was to create a streamlined collection of essential items to fit into any discerning denim lovers wardrobe and bridge the gap between denim and sportswear.  Each item was cut to fit and formed to function.

ROBE DI KAPPA

The brand DNA of RDK revolves around sophistication, Italian heritage and sport fashion. 

The RDK project began in June 2009, designing the majority of the men’s & women’s apparel collection. For the S/S2013 season, 2SOM studio were also responsible for the concept, colour and design direction.

 BRAND IDENTITY

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MAGN-HUS

LOGO PRODUCT TRIM DESIGN

Exploring the impact of when sports and denim merge by focussing on a pared back aesthetic and technical touch.

GRUPPO DONDI SPA

2-YEAR ADVERTISING CAMPAIGN 

Bringing fabrics to life in visually stimulating ways.

CitizenM HOTEL

MARKETING COLLATERAL | UNIFORM DESIGN

Concept, design and promotional illustrations for the front of house and service staff uniforms of the international CItizen M boutique hotel chain.

HELLENIC FABRICS

PROMOTIONAL MATERIAL

Conceptual denim artworks & miniature clothes exhibited at trade fairs and HQ.

 

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