Challenged to generate and create a new approach to both Ellesse’s famous tennis and ski and Italian heritage and translate it into two contemporary design directions: SPORT CHIC and HERITAGE.
2SOM studio worked directly with the South East Asia licensing team in Hong Kong and were responsible for the creation of concept, colour and fabric directions, as well as design and technical specifications for both the men’s and women’s collections.
Magn-hús, meaning house of strength, was a collaborative project between Marc Bertens, Pierre Darnton (both ex G-Star) and 2SOM studio.
The idea behind Magn-hús, was to create a streamlined collection of essential items to fit into any discerning denim lovers wardrobe and bridge the gap between denim and sportswear. Each item was cut to fit and formed to function.
ROBE DI KAPPA
The brand DNA of RDK revolves around sophistication, Italian heritage and sport fashion.
The RDK project began in June 2009, designing the majority of the men’s & women’s apparel collection. For the S/S2013 season, 2SOM studio were also responsible for the concept, colour and design direction.